The painted Dalmatian statue in downtown Naperville

Naperville, Illinois

A Dalmatian downtown.

1 · He becomes a mark

His outline is where everyone starts.

People line their camera up with him, or draw over his outline. And this mark can only be taken here.

2 · Only here

About 650 feet around the statue.

The mark can only be taken inside this circle, so everyone who takes it is standing a short walk from your door.

Illustrative: the shops inside the circle are where an offer can send people.

3 · The reveal

They pose with him, in every season.

Everyone who stops makes their own take on his outline. Once someone adds theirs, the reveal plays everyone's, one becoming the next.

Generated examples. The reveal stays locked until you add yours.

The mark
  • Generated example take: a mother and her son beside the Dalmatian
  • Generated example take: three friends with the Dalmatian
  • Generated example take: a woman and her golden retriever
  • Generated example take: a traveller with a camera

4 · Your offer

A free cookie with any coffee.

Right after someone takes the statue, your offer shows up on their phone. They walk 500 feet, show the code at your counter, and buy a coffee.

Illustrative. You choose the offer, the days and the hours.

Unlocked at the statue

Free cookie

with any coffee · your café · 500 ft

5 · What you get

Visits you can count.

Example

Takes at your mark
412
Offers shown
388
Verified visits
61

Every one a real visit

Illustrative figures, not a customer's results.

Next

Start at $100. Stay if it works.

A month on the mark next door, paid up front. No contract, no hardware. If you stay, the $100 counts toward your next month.

Start my month

Or email hello@ovrly.co

Generated example photos · illustrative shops, offer and figures · the café is a stand-in for yours